When Victor Gutierrez asked me to front the video for Thomas Cohen's debut single 'Bloom Forever' it was a pleasure to agree. The actual shoot, like all shoots, demanded an unboreable brain that can ride out the repeated performing of the same stuff until eventually Victor was happy to do it in one run.
'Bloom Forever' has a haunting melody that, not just because I've heard it 100 times now, is embedded in my brain and pops up uninvited but welcome quite often. It's hard to classify, not lounge, not chillout, not a lullabye - not quite sure what to call it... but imagining Thomas writing this in the maternity ward having just 'had' his child, a son, in the bliss of first parenthood, helps explain the quality of the song that I just can't quite nail. "Rhythm 'n' Bliss" perhaps?