In 1991 we were beginning to get a wide enough supply of organic food ingredients to be able to create Soil Association certified organic products like baked beans and salad dressings that complied with the requirement that, to be organic, a multi-ingredient product had to have at least 95% organic ingredients. By then, at Whole Earth Foods, we were able to launch organic peanut butter, baked beans, ketchup, muesli, salad dressings and a multi-ingredient bread. We wanted to promote it because up till then most organic foods were just vegetables or fruit. So I wrote a song called “Eat Organic, Save The Planet” that urged the adoption of organic products. I recorded it and we supplied cassettes of the song to Britain’s hundreds of natural food stores, along with shelf talkers that highlighted the products. It gave the organic market a good push and sales of our newly organic products grew so much that we discontinued most of the non-organic predecessors.